How alcohol turns toxic:

Stage One
The breakdown

While drinking, alcohol is broken
down into toxic acetaldehyde
by the enzyme alcohol dehydrogenase (ADH).

Stage Two
The symptoms

Acetaldehyde produces unpleasant
side effects we're all familiar with, such as facial flushing, hot sensations, queasiness and the dreaded morning crash.

Acetaldehyde

(also known as: the chief kill-joy)

C₂H₄O 

  • It is 10x more toxic than alcohol

    Although it's a by-product of alcohol, acetaldehyde is 10x more toxic. It is the main cause of your physical symptoms such as flushing, headaches, nausea and hangovers.

  • It is carcinogenic

    Acetaldehyde is so toxic it has been labeled a Group 1 Carcinogen. It is conclusively linked with cancer, heart disease and diabetes.

  • It can be very harmful to Asians

    Around half of all East Asians have a gene deficiency that prevents them from breaking down toxic acetaldehyde. This explains the Asian flush, and higher rates of throat cancers.

Acetaldehyde:

(also known as: the chief kill-joy)

C₂H₄O 

  • 10x more toxic than alcohol

    Although it's a by-product of alcohol, acetaldehyde is 10x more toxic. It is the main cause of your physical discomfort whenever you drink.

  • Highly carcinogenic

    Acetaldehyde is so toxic it has been labeled a Group 1 Carcinogen.

  • Extra harmful to Asians

    Around half of all East Asians have a gene deficiency that prevents them from breaking down toxic acetaldehyde. This explains the prevalence of Asian Flush (and also its namesake).

Got the Asian flush? Here's what this means

One in Two

Asians have the ALDH2 gene variant that reduces our ability to clear toxic acetaldehyde from our body.

Here's how it affects you when acetaldehyde builds up to toxic levels:

2 to 3X

Acetaldehyde Concentration

If your face flushes from drinking, you belong to this group. Your saliva would contain 2-3x more acetaldehyde after drinking.

5 to 8X

Risk of throat and mouth cancer for the average drinker

With increased acetaldehyde levels in your saliva, the chances of developing throat or mouth cancer is multiplied by 5-8x.

12X

Risk of throat and mouth cancer for heavy drinkers

As a heavy drinker, the chances of developing throat or mouth cancer is multiplied by 12x.

The implications:

If you're the one in two who happens to have this gene deficiency, you'll have three times the amount of acetaldehyde in your saliva. This brings about a host of problems which may affect your long-term health, such as:

5 to 8X
(for an average drinker)
The risk of throat & mouth cancer

With the increased concentration of acetaldehyde levels in your saliva, the chances of you developing throat or mouth cancer is multiplied by 5-8x for an average drinker.

12X
(for heavier drinkers)
The risk of throat & mouth cancer

With the increased concentration of acetaldehyde levels in your saliva, the chances of you developing throat or mouth cancer is multiplied by 12x for an average drinker.

Nitpick our ingredients.

Discover the specific ingredients that help to target the root cause of the side effects caused by alcohol.

While Drinking
After Drinking
"I suffer from while drinking"

Skin & Complexion

A more bioavailable version of our body’s master antioxidant, glutathione. Helps to detoxify acetaldehyde rapidly.

Found in broccoli and rhubarb, it stimulates the breakdown of acetaldehyde.

"I experience while drinking"

Physical Discomfort

A water soluble vitamin and antioxidant that reduces acetaldehyde levels.

Contains unique plant flavonoids that activate the ALDH enzyme to break down acetaldehyde.

B6 is depleted by acetaldehyde  and this leads to poor sleep and lethargy. To restore B6, we use an active form called pyridoxal-5-phosphate.

Synergizes with Vitamin C to break down acetaldehyde.

Reduces queasiness from acetaldehyde buildup and may prevent cognitive impairment after drinking.

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Click here to access our official White Paper.

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